Friendship Evangelism

John H. Armstrong makes some interesting points about evangelism and the trend of our culture. He writes

I highly doubt that any form other than friendship evangelism will work well in
our culture in the years ahead. The luxury of “hit and run” evangelism is dead and only the Christian and church that is willing to place friendship at the top of its agenda will succeed in making new disciples for Christ.

It is harder work to be intentional about building relationships and proclaiming the gospel within these contexts. Neighbors and coworkers are our most obvious harvest fields and yet we easily overlook them and think of evangelizing somewhere far away where there is little risk. So-called "hit and run" evangelism seems to produce many once and done "Christians."